Fairweather files trademark lawsuit against Target
Toronto, Ontario, Canada (AHN) – Canadian clothing store Fairweather Limited filed a $250-million trademark lawsuit against U.S. discount retailer Target. Fairweather claimed it owns the right to use the name Target in Canada.
In its Monday filing with a Federal Court, Fairweather sought an injunction to stop Target from using the name in Canada where it had been running the Target Apparel clothing store in Toronto since 2005. The firm owns the Canadian rights to the name for 10 years after it purchased assets of the bankrupt BiWay, whose former owner Dylex Limited registered the trademark in 1981.
Target announced last week its entry up north after the company purchased Zellers stores from Hudson’s Bay last week.
Fairweather said Target’s entry into Canada would be bad for its business because of the similarity of the store name and loss of control over its trademark and reputation. The U.S. retailer is known for designer fashion collaborations at discount chain prices.
Target said it plans to use the same name, slogan, branding and logo in its Canadian operations and insisted there is nothing that prevents the company from using the name and branding elements in Canada.
In preparation for its entry into Canada, Target named Tony Fisher as president of Target Canada. Fisher has been with Target in 1999 in different executive posts. Until his promotion, Fisher was vice president of merchandise operations, which involved providing shoppers enhanced in-store experience using technology and service.
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